Project Brief

Through targeted native ads, programmatic ads, social media, and an educational landing page on Target.com featuring sub-categories and brands, Target hopes to drive awareness and boost sales of specialty milk and non-dairy alternatives.

Inspiration

Utilizing Target’s style guide, we used the featured products as inspiration for color, shapes, and flavor cues to enhance the design direction of landing page and ad placements.

We also used live landing pages for other Target categories to inspire our layouts—specifically paying attention to product groupings, lifestyle imagery, and product shots.

Using the Target style guide, our team was only provided product images, logos, and access to Targets image bank. We were tasked with finding stock imagery for the landing page experience and any additional assets needed for the ad placements.

Process

After our kickoff meeting, we sketched out a general layout of the required landing page sections requested by the client. Many of the product details were TBD at this time.

We took our initial sketches, first round of copy, and available SlingShot modules (Target’s platform for landing pages) to build out a low-fidelity desktop wireframe of the landing page, and get approval from the internal team.

In order to quickly gain buy-in from the client, we created high-fidelity desktop and mobile wireframes with the additional product details we received after creating initial wireframe comps.

Three versions of internal and external ad placements were designed, each version focusing on a specific product type within the specialty milk category.