Client: Ardent Vigor
Creative Fields: Branding, business cards, & thank you cards
Summary: Ardent Vigor was a local men’s clothing startup in Seattle. The owners wanted their idea of “concealed confidence” to show in their branding. I thought it was important to create a strong icon that could be used within the logo to reinforce confidence. I eventually landed on a Lion combined with a shield to show strength, confidence, & pride. Shortly after the branding was approved, investors for the project backed out & the project was not completed.