Project Brief

Planning a party can be difficult, time-consuming, and expensive if you hire a party planner. Inspired by the challenges associated with party planning, Champion Party Supply wanted to create a proprietary app that does all of the work for you, in just a few clicks.

Inspire. Experience. Decorate.

Research

At Champion Party Supply amidst the endless aisles of themed decorations, balloons and trendy costumes, you’ll find eager associates ready to help with all of your party planning needs. But, what about the 227.5 million estimated 2020 online shoppers in the US? How do they plan their parties without consulting a party planner?

We conducted a series of interviews and surveys with 100+ participants, to learn what challenges people have with planning parties and the problems that we needed to solve with the app.

52% of those respondents have planned 3 or more parties over the last 2 years.

Future parties include birthdays, holidays, weddings, bridal/bachelor(ette), baby showers, and work related parties.

67% of those respondents find it difficult to plan the party and 55% find that setup is also a challenge.

Based on our research and the data that we were able to collect from our in-person interviews and surveys, we created three brand personas to help tailor the app design to the target market.

Inspiration

A party is so many different things and more than just decorating. It’s planning and execution, choosing a theme or not, deciding who to invite, purchasing decorations and setting them up, and stressing yourself out on where to start.

No compromises, it’s all about YOU! Easy experiences come in all shapes and sizes, but they tend to accomplish the same goals, in different ways—transparency, trust, and engagement.

To give the brand a more relatable and energetic look and better represent the products and services provided we created a fresh logo design that was versatile across platforms and added vibrant colors and bold type.

Process

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