Client: SST Group LLC
Creative Fields: Brand update & guidelines, website, salon & digital advertising, direct mailers, environmental signs, flyers, business cards.
Brand Guidelines: Click to view
Summary: Desert Sun Tanning Salons is a franchise that was acquired by SST Group LLC from Palm Beach Tan. Currently there are 47 locations with over half owned & operated by SST Group LLC. During the transition from Palm Beach Tan to SST Group LLC, the franchisees requested a brand update. They wanted to connect more with their clientele & specifically hit on PNW & Desert inspired imagery & models. The challenge was creating a brand that was not only fresh, but didn’t look like every other tanning brand. I brought together an expansive selection of textures, patterns, & vectors, combined with lifestyle imagery that had a strong burst of sunlight & “desert oasis” type scenes.