Client: SST Group LLC
Creative Fields: Naming, branding, website, salon & digital advertising, direct mailers, environmental & building signs, flyers, business cards, packaging.
Summary: Seattle Sun Light Spa is the product of a diversifying demographic & a trend towards a “natural & healthy lifestyle.” In 2017 SST Group LLC recognized an increase in demand for new FDA cleared Light Therapy services that were being added to hub salons across the Seattle Sun Tan chain. This led to a new concept that focused on Light Therapy, but still included tanning for its existing clients. I was tasked with developing a brand that could compete in the Spa industry, but still fit within the Seattle Sun brand. I used the design of the interior as inspiration for staple assets; stone, marble, metal, & industrial material blended with a vibrant spectrum of colors.