Client: Natural Beauty Group (Heron Ventures) eRetailer of organic skincare products.
Project Brief: Natural Beauty Group wanted to become a stronger competitor in this market and felt that their existing branding did not represent them well enough. The task at hand was to update their brands visual identity to incorporate more natural elements.
My Role, Graphic Designer - Worked alongside the Art Director and stakeholders to redesign the logo and build a more natural brand identity. We created a visual language that pulled visual representations of product ingredients into every new design: website, digital advertising, flyers, and emails.
Results: Success was measured through web traffic (increase MoM), sales (increase MoM), email collection (increase), and social engagement (increase).