Client: Organic Male OM4 (Heron Ventures), men’s skincare line with natural and organic ingredients.
Project Brief: OM4’s goal was to increase brand awareness while increasing Spa retailers and revenue. They were creating additional products and wanted to update their packaging to have more uniformity across the brand. They also wanted to attract new clients at their spa retail locations by introducing a ‘sample bar’ in the mens rooms.
My Role, Graphic Designer: Worked alongside the Art Director and CEO, Mike Bruggeman to design a ‘sample bar’ fixture. Designed an update to the existing bottle packaging and created new product bottles for a line of RX serums.
Results: OM4 received positive feedback from retail partners from the ‘sample bar’, an increase in revenue (YoY), and web traffic (YoY).