Client: PSBTA, Puget Sound Business Travel Association
Project Brief: Create a brand refresh that more closely tied in with the Pacific Northwest, specifically through color.
My Role, Contract Graphic Designer: Designed several logo and icon options that pulled influence from the PNW.
Results: PSBTA voted on this final design, but decided to tweak the color scheme to follow closer with Seattle’s sports teams. The project was eventually killed from an acquisition by GBTA, turning the brand into a ‘chapter’ within the larger organization and assuming its branding.