Client: SST Group LLC
Creative Fields: Brand update & guidelines, website, eCommerce, salon & digital advertising, direct mailers, environmental signs, flyers, business cards, packaging.
Summary: Seattle Sun Tan is a Tanning & Spa chain with 34 locations throughout the Puget Sound. As service selection expanded, there was a need to diversify & redefine the brand not only as the leader in the tanning industry, but as a competitor in the Spa industry. The goal was to elevate the brands style by emphasizing clean & modern elements, while keeping the the sexy & sophisticated nature that represents its tanning side.