Client: Seattle Sun Tan (SST Group LLC), king county’s leading tanning salon chain.
Project Brief: Seattle Sun Tan started in the early 2000s. A decade later they were ready for a brand refresh. The goal was to elevate the brands style by emphasizing clean and modern elements, while keeping the the sexy and sophisticated nature that represents its tanning side. The brand refresh would require an overhaul of all printed and digital materials currently in the market.
My Role, Creative Director - Lead the creation of Seattle Sun Tan’s refresh by working alongside stakeholders to brainstorm and produce the new identity. Designed and built the SquareSpace based website, salon signage, flyers, and digital advertising. Worked with the marketing team to produce salon business cards, packaging, direct mailers, and emails.
Results: Success was measured through client feedback (positive), web traffic (increase MoM), sales (increase MoM), email collection (increase), and social engagement (increase).