Client: SST Group LLC
Creative Fields: Logo
Summary: Seattle Sun Tan wanted to test marketing one of their non-tanning services to clients without referencing tanning or highlighting the Seattle Sun Tan brand. The goal was to focus solely on Infrared Body Wraps through Slim Down Puget Sound, & then direct clients to a salon that offered that service. This was a marketing test to see if “tanning” was impacting whether or not non-tanners would visit a salon for an auxiliary service.