Project Brief
Starbucks was releasing its annual Pumpkin Spice Latte drink along with other seasonal favorites to help kick off fall. Using the fall Starbucks style guide that was provided we were to create a series of ad placements and SnapChat video ad.
Art Director / Graphic Designer
Starbucks & Target
Process
The client provided a Fall/Holiday style guide to help inspire the creative layouts for these placements. We provided two interpretations of the creative.
We delivered our first round of creative to the client and received minimal feedback for the layouts. One piece of feedback that we received wasn’t in line with the Starbucks style guide and we had to compromise with some of the design elements.
We created several video options for the SnapChat ad and provided some possible music to accompany the visuals. The client selected this version without changes.
Results
The client loved the layouts that we created although there was a little push back on some of the design elements used and we simplified what was pulled from the Starbucks style guide.