Client: Urban Float (Swerland Holdings), Seattle based float deprivation spa chain.
Project Brief: Urban Float needed art direction on several quick turn around products for the grand opening of a new location on Capitol Hill, in Seattle.
My Role, Contract Art Director: Alongside the VP of Marketing, produced several designs for email campaigns, direct mailers, and flyers. The new designs elevated the existing branding to help compete against local spas.
Results: Success was measured by amount of attendees at the grand opening event, email open rate, and new memberships.