Client: Scott Swerland, YPO Pacific NW 2018-2019 Leader
Creative Fields: Branding & guidelines, website, business cards, desk calendar, & marketing video.
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Summary: Scott, a member of YPO PNW Seattle Chapter, was selected to run the 2018-2019 Educational year. He decided it was important to create a brand around his original concept, but stick close to the existing YPO logo. After several iterations we came up with the final version that played homage to the YPO logo while reinforcing the main tenets of his YPO Educational Year. Additional pieces were needed to support the brand including a marketing video, brand cards, schedules, calendar, & a website where members could find up to date events.